Deeper Dives
AT&T
ATT.com generates 15 billion dollars a year in revenue for the company.
Problem: The brand is stale, but the site generates a TON of money for the company. Upper management is scared to move even the tiniest elements of the site.
Solution: I launched an incubator pod that focused on A-B testing. We hypothesized minor fixes that would eventually add up to something more significant. Data proved our gut instincts were indeed, correct.
BPD WashHouse
The East Coast's leading denim development + prototyping studio.
Problem: The company didn't feel like a creative studio, and it took years of courting potential clients to get their attention. People thought of them as an industrial wash facility vs. who they really are.
Solution: I designed a brand and reimagined how they communicated their products and services. Pieces included a logo redesign, brand visuals, site redesign, in-store app experience for custom denim, emails, social, and experiential design.
Since re-branding, we have seen year-over-year growth, sold-out classes, and sold-out expos. Media opportunities and partnerships seek us out now.
Pearson // Tom Ford Lookbook
The USA Network original. The “Suits” Spinoff.
Problem: Research began to show that our audience expected a cheap knock-off of a high-brow property. The reality is that the wardrobe was custom designed by Tom Ford, and the episodes were shot by top-tier cinematographers.
Solution: We built a microsite that served as a fashion look book. I hired Brian Bowen Smith to capture her in her different looks. I directed the motion pieces and worked with the wardrobe stylist to craft language around the show's unique sense of style.
The Brooklyn Museum // Night Magic Merch
A line of products commemorating the impact of Studio 54, designed for the Brooklyn Museum.
Problem: The trademark for Studio 54 is now owned by the MGM Grand, which makes it impossible to sell merch in the gift shop without paying out massive royalties. The Brooklyn Museum needed pieces to sell, but couldn’t afford to pay for the trademark.
Solution: I teamed up with an old friend who was Steve Rubell's assistant at Studio to develop a line of "royalty-free" merchandise. We dug through her archives and pulled old guest lists, invitations and memorabilia. We then partnered with the illustrator of the "Moon and the Spoon" to create a unique and ownable line of products.
We produced an initial run, which sold out. I went on to build a spin-off site that sells our products and automates all printing, drop-ships, and bills without us lifting a finger.
